Puma Presents: This Is My Legacy Series ft Dave Jeff

Legacy is more than a word—it’s a story, a journey, a reflection of where we’ve been and where we’re headed. For Puma, we brought this idea to life through the lens of Dave Jeff’s inspiring journey.

Through a collaborative, human-centered approach, we crafted a feature segment that explored the intersections of personal identity, community, and Puma’s brand ethos. By weaving Dave Jeff’s legacy with Puma’s values, we created a narrative that resonated with audiences on a deeply personal level. The result? A celebration of growth and aspiration that left an indelible mark on Puma’s brand story.