Lyft & Pep Rally Takeover Presents “Ride Together”

In a time of uncertainty and division, we helped Lyft and Divvy reimagine their e-bike campaign as a powerful force for community connection and engagement.

Through a series of community-driven bike rides, including initiatives like "Ride to Vote" and "Ride Back2School," we transformed a product launch into a unifying movement. These events weren’t just about e-bikes—they were about creating space for civic engagement, connection, and action when it mattered most.

With over 200 participants and a video that went viral on Facebook and Instagram, “Ride Together” became a celebration of resilience and unity, elevating Lyft’s role as a true partner to the communities they serve.