Client: Lyft

Project: Ride Together series and Chicago bikes and scooters storytelling

Years: 2019 – Present

Services: Media Strategy and Systems, Media Intelligence, Flagship Creative and Selective Production, Community Storytelling

Our work with Lyft is the definition of long term, local, and layered. For more than five years we have partnered with Lyft’s bikes and scooters team in Chicago, working closely with the Divvy program to help tell the story of how shared mobility shows up in the city. Over time we learned the streets, the riders, the community partners, and the internal teams, and used media to connect all of that in a way that felt real on the ground and useful to the brand.

A lot of that work was quiet and consistent. We captured rides, community events, everyday moments on bikes and scooters, and turned them into stories that Lyft could use in different ways. Some pieces lived publicly, helping promote bikes and scooters through human led narratives rather than just product shots. Others lived internally, showing teams across programs what was happening in Chicago and how their investments were affecting real people. Because we were there often, we built a deep archive of footage and lived context instead of starting from zero every time someone needed a video.

The Ride Together series was the moment where all of that came into focus. In partnership with local nonprofit Pep Rally Takeover, we helped curate and document a series of rides designed to get people moving with purpose in the middle of the Covid era. Ride back to school, ride to vote, ride just to get outside again. We helped shape the concept, supported the logistics from a storytelling point of view, and then captured the rides as they grew to more than two hundred people showing up, receiving back to school supplies, and simply being together. The final film became a big, emotional piece for Lyft, showcasing new e bikes and the power of shared rides, but doing it through community and unity rather than a traditional product spot.

Today there is a large body of content from those years of work. Lyft has interviews, rides, community moments, and internal facing stories that can be reused and re cut for future campaigns without always needing to spin up a full production.